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Copywriter Portfolio PDF Print E-mail

Here are just a small sample of some of the copywriting projects I have worked on. Unfortunately, not all clients are willing or able to have the work  I have produced feature on my website, but you can find their positive comments in the testimonials section. It is also worth noting that many of the examples in my portfolio do not include design work as most of the copy is for websites (I use Word documents instead as the web sites are updated frequently and may be taken offline due to the nature of the businesses involved).

But even if the appearance of the documents isn't always spectacular, you can still get a feel for the way I write. 

Fitzroy Building Group - 3 Direct Mail Sales Letters

The Cambridge based building company, Fitzroy Building Group needed 3 sales letters aimed at anyone who has applied for planning permission in the Cambridge area. These letters were to be sent in a sequence at various stages of the planning permission procedure and were to encourage people to source their own builders *Fitzroy Building Group* instead of relying on architects. Links to the letters will be coming soon.

 

Casa Espresso - Website

A complete web site copy project, this time promoting Casa Espresso, the official Sanremo coffee machine supplier in West Yorkshire. A link to Casa Espresso's new site will be coming soon.

 

Angela Page Hypnotherapy - Website Homepage

Another homepage project courtesy of Bread and Buddha Web Design. This time for Angela Page, a hypnotherapist and Thought Field Therapy specialist serving Nottinghamshire and Derbyshire. icon Angela Page Hypnotherapy (66.59 kB)

 

Pellikaan Construction Ltd - Improve Translation for Website

I was approached directly by Pellikaan Construction Ltd., a Netherlands-based building design and construction company who specialise in sports facilities, hotels, and school buildings. They wanted me to rewrite their website copy which had been translated from Dutch into English, but not by native English speakers. I was happy to oblige and tidied up the grammar and re-worked the copy so that it was easier to read and had a better flow. (Document coming as soon as I have approval).

 

Let's Pass - Website Homepage 

As part of an on-going business relationship with one of my previous customers (Bread and Buddha Web Design), I was contracted to produce a new home page for Let's Pass, a Staffordshire driving school.

Realising that the driving school has to compete with larger, national organisations, I decided to highlight the one thing that sets Let's Pass apart from the rest - driving lessons designed to cater for the individual needs of each learner.  icon Let's Pass Driving School (99.12 kB)

 

Bread and Buddha - Website 

Bread and Buddha - Copy for a web design and new media solutions provider in London. The copy promotes the business to small businesses and larger organisations. The important aspect of this project was to tie the copy in with the Bread and Buddha name to create a coprorate image.  icon Bread and Buddha (426.96 kB)

  

Meet the Surveyor - Website 

Meet the Surveyor - Copy for a new property related business - Meet the Surveyor. The copy is aimed at property developers who are losing out on deals because of surveyors under-valuing the properties they have targeted. The emphasis on this project was to create a 1 page website that encourages property developers to contact Meet the Surveyor without going into too much detail about what Meet the Surveyor actually does. icon Meet the Surveyor Website (94.63 kB)

 

Pet Supply Shop - Website 

Working in conjunction with Creotec Webdesign, I produced copy for the Pet Supply Shop - an online pet products supplier.

icon Pet Supply Shop - website homepage (213.98 kB) 

 

VASADE - Website and Direct E-Mail 

Again working with Creotec Webdesign, I produced copy for VASADE's homepage. A company specialising in the supply of luxury business gifts, VASADE also wanted to use the copy for their direct e-mail capmpaigns.

icon Vasade - webpage/direct e-mail (37.95 kB) 

 

CastWire - Website 

I was approached to produce copy for the website of CastWire, a new newsletter producing company. 

icon CastWire - website homepage (117.87 kB) 

 

The Best of Business Directory - Webverts 

I have written many 'webverts' for the Birmingham and Nuneaton franchises of leading online business directory, www.thebestof.co.uk (though mostly for the Nuneaton franchise). These 'webverts' promote businesses in the local area and have a specific keyword density to ensure stronger rankings in popular search engines such as Google.

Here are just a few of the many 'webverts' I have written: 

icon The Best of Nuneaton - AJ Carriages (43.56 kB) 

icon The Best of Nuneaton - Crystal's Bridal Centre (35.5 kB) 

icon The Best of Nuneaton - Dance Kraze (45.14 kB) 

icon The Best of Nuneaton - Days Inn (40.81 kB) 

 icon The Best of Nuneaton - Jacaranda Florists (23.67 kB)

icon The Best of Nuneaton - Newman Estate Agents (36.92 kB) 

icon The Best of Nuneaton - Tubs & Co. (35.31 kB) 

 

What I Wanna Be - Leaflet 

This leaflet is for a company called 'What I Wanna Be' who specialise in organising and running children's parties and sleepovers.

icon What I Wanna Be - Leaflet (1.41 MB) 

 

Families Need Fathers - Leaflet (Interior) 

One of the first copywriting projects I worked on, this leaflet for the Families Need Fathers charity had to promote the rights of fathers with the emphasis on the needs of the children. And no, FNF are not those blokes that dress up as Batman and Spiderman and climb up government buildings. At least, not to my knowledge.

icon Families Need Fathers - Leaflet (125.25 kB)  

 

Second Opinion Marketing - E-Book 

I created this E-book for Second Opinion Marketing after they approached me to produce a document that they could hand out in printed form and distribute via their web site. icon Second Opinion (673.89 kB)

 

 
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Customer Feedback

  • "Having Craig on board to help with my direct mail was tremdous. His writing style, guidance, suggestions and delivery made my job much easier.  I would recommend Craig's copywriting services to anyone."
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    As I was about to launch a new business, I needed to produce a brochure with a matter of urgency but had no idea where to start. StrayGoat provided a very quick and efficient service, keeping me posted at all stages. I am absolutely delighted with the finished result and would not hesitate to use StrayGoat again." - Tanya Cox, A.C.E. Designs.

     

     

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    Thank you for your excellent work" - HASWA

     

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    If anyone is looking for a copywriter, look no further than StrayGoat Copywriting. Craig has an amazing ability to provide fantastic copy for almost any subject! He has written adverts for a wide and diverse range of businesses and I can honestly say that I can always depend on him 100%. Craig provides interesting, knowledgeable and well researched copy every time.

     

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    Thank you for the work done - very good indeed and I hope you will allow us to use your copywriter services in the future. - Michael Gbadebo, Creotec.com

     

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  •   "Looks good!" - Wayne Morris, MACHX

     

     

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    Craig has a unique writing style and impressive attention to detail. I can recommend him for challenging briefs where the client isn't even sure what they want! - Clare Gillbanks, Gemini Innovations.

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    "Thanks for all your hard work"- Teresa Harris, Second Opinion Marketing

     

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    "We appreciate your quick response and professional work. Thank you for a job well done!" - Kevin Carnegie, BusinessBroker.net

     

     

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    "When we chose to outsource our proofreading, we decided to use Freelance Office Services and Virtual Assistance. We produce a magazine which must adhere strictly to our deadlines. The copy was sent in our format, not the usual double spacing as many proofreaders like, and we were extremely pleased that the copy was read and checked within our 3 day turnaround. Highly recommended" - Lucy Hamlin, Communications Manager, Redwelly Media

     

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  • "Bringing Craig on board to help Blaxx re-invent old & tired literature was a pleasure, he made what we felt to be a very arduous task a dream.  A fresh perspective livened up previously drab words on paper.I would recommend anyone to hire Craig for his innovative style, suggestions and delivery."
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  • "Just wanted to say thank you very much for your good work. Especially because the content wasn't an easy one, but you managed to capture the essence of my products and explain my passion for coffee. I will definitly use you again in the future."
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    "I can wholeheartedly recommend the copywriting services of Straygoat; Craig provided an excellent service well beyond our already high expectations. He remained unfazed by tight deadlines and a difficult brief to produce extremely well researched and well written copy which proved invaluable in developing our project. Excellent work!" - Stuart Harris



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