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"Having Craig on board to help with my direct mail was tremdous. His
writing style, guidance, suggestions and delivery made my job much
easier. I would recommend Craig's copywriting services to anyone."
Mo of the Pasiony Group, a catering consultants aiming at the restaurant and catering industry in Eastern Europe, approached me to create a direct e-mail. The email had to really sell the idea of what they do, and how it can help make new businesses and failing businesses strive, as well as allow successful catering businesses to grow further. Imagine Ramsay's Kitchen Nightmares without the swearing and set in Eastern Europe and you're on the right track.
I advised Mo to move away from the very corporate style email he had intended and go for a friendlier, chattier email. Writing in this style gave Pasiony Group a much more approachable image and helped to communicate the benefits they can offer much more clearly. Of course, most of the intended readers would have English as a second or third language at best, so another major factor was their ability to actually understand the email. Seeing as I struggled to understand the corporate style letter, I think the campaign definitely took a step in the right direction.
Unfortunately, due to the sensitive nature of Pasiony Group's industry sector, Mo has asked me not to show the direct email as a portfolio piece. However, Mo has said that I can show it to potential clients who are in other industries, so if you would like to see it, just send me an email and I'll email you a copy.
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Customer Feedback
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"Looks good!" - Wayne Morris, MACHX
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"When we chose to outsource our proofreading, we decided to use
Freelance Office Services and Virtual Assistance. We produce a magazine
which must adhere strictly to our deadlines. The copy was sent in our
format, not the usual double spacing as many proofreaders like, and we
were extremely pleased that the copy was read and checked within our 3
day turnaround. Highly recommended" -
Lucy Hamlin, Communications Manager, Redwelly Media
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As I was about to launch a
new business, I needed to produce a brochure with a matter of urgency
but had no idea where to start. StrayGoat provided a very quick and
efficient service, keeping me posted at all stages. I am absolutely
delighted with the finished result and would not hesitate to use
StrayGoat again." - Tanya Cox, A.C.E. Designs.
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"Thanks for all your hard work"- Teresa Harris, Second Opinion Marketing
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"I can wholeheartedly
recommend the copywriting services of Straygoat; Craig provided an
excellent service well beyond our already high expectations. He
remained unfazed by tight deadlines and a difficult brief to produce
extremely well researched and well written copy which proved invaluable
in developing our project. Excellent work!" - Stuart Harris
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"Just wanted to say thank you very much for your good work. Especially because the content wasn't an easy one, but you managed to capture the essence of my products and explain my passion for coffee. I will definitly use you again in the future."
Read more...
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If anyone is looking for a
copywriter, look no further than StrayGoat Copywriting. Craig has an
amazing ability to provide fantastic copy for almost any subject! He
has written adverts for a wide and diverse range of businesses and I
can honestly say that I can always depend on him 100%. Craig provides
interesting, knowledgeable and well researched copy every time.
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"Bringing Craig on board to help Blaxx re-invent old & tired literature was a pleasure, he made what we felt to be a very arduous task a dream. A fresh perspective livened up previously drab words on paper.I would recommend anyone to hire Craig for his innovative style, suggestions and delivery."
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Thank you for the work done - very good indeed and I hope you will allow us
to use your copywriter services in the future. - Michael Gbadebo, Creotec.com
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"We appreciate your quick response and professional work. Thank you for a job well done!" - Kevin Carnegie, BusinessBroker.net
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Craig has a unique writing
style and impressive attention to detail. I can recommend him for
challenging briefs where the client isn't even sure what they want! -
Clare Gillbanks, Gemini Innovations.
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Thank you for your excellent work" - HASWA
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"Having Craig on board to help with my direct mail was tremdous. His
writing style, guidance, suggestions and delivery made my job much
easier. I would recommend Craig's copywriting services to anyone."
Read more...
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