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Craig has a unique writing style and impressive attention to detail. I can recommend him for challenging briefs where the client isn't even sure what they want! - Clare Gillbanks, Gemini Innovations. Clare Gillbanks of Gemini Innovations approached me to write an 'elevator pitch' for one of her clients - a business and technology solutions company specialising in the media sector. Working with a very loosely defined brief, I produced two elevator pitches, one aimed at IT specialists, the other at financial experts. I also produced a brief mission statement. Working carefully to include required key terms while eliminating as much jargon as possible, I rewrote the copy to focus on the benefits the company offer and re-emphasised their key unique selling point; their vast experience in the media marketplace.
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