|
|
You are here: Home  Services |
|
Copywriter and Technical Author Services |
|
|
|
|
I'm a copywriter and technical author, so that means I can offer a wide range of writing services. For those of you unsure about the difference between the two disciplines, I'll try and explain:
Copywriting is concerned with persuading and eliciting an emotional response that makes people buy. The best copywriting uses language that is suitable to the target audience, captures the attention and makes the reader want to read more. It always highlights the benefits of a product or service and encourages the reader to buy or contact the business for more information. The emphasis is always on selling the benefits of a product or service.
If you are looking for promotional copy for websites, brochures, leaflets, sales letters, direct -emails etc., you need my copywriter services.
Technical writing is slightly different in that it focuses on presenting information in a format that is easy to understand. And It doesn't have to be technical - anything from educational leaflets to simple instructions can be classed as technical writing. The important thing with technical writing is that it is clear, concise and is unambiguous - if people can misinterpret it, it is failing. Of course, copywriting plays a part in technical writing too - when a reader is using a manual or on-line help, they need to be reassured that they have made the right investment. Instructions and tutorials are also a great place to promote features and benefits that might not have been the focus of a sales campaign.
If you need copy that helps your customers understand how to use your products and services, you need my technical author services .
Of course, like most writers out there, I try my hand at other disciplines too. I have been lucky enough to have some of my work published and I am always willing to tackle new types of writing projects. If you have a writing project that doesn't fit into the copywriter or technical author category, you might want to see what other services I offer.
|
|
|
Customer Feedback
-
"Bringing Craig on board to help Blaxx re-invent old & tired literature was a pleasure, he made what we felt to be a very arduous task a dream. A fresh perspective livened up previously drab words on paper.I would recommend anyone to hire Craig for his innovative style, suggestions and delivery."
Read more...
-
"Having Craig on board to help with my direct mail was tremdous. His
writing style, guidance, suggestions and delivery made my job much
easier. I would recommend Craig's copywriting services to anyone."
Read more...
-
"I can wholeheartedly
recommend the copywriting services of Straygoat; Craig provided an
excellent service well beyond our already high expectations. He
remained unfazed by tight deadlines and a difficult brief to produce
extremely well researched and well written copy which proved invaluable
in developing our project. Excellent work!" - Stuart Harris
-
"We appreciate your quick response and professional work. Thank you for a job well done!" - Kevin Carnegie, BusinessBroker.net
-
"
Thank you for your excellent work" - HASWA
-
"Looks good!" - Wayne Morris, MACHX
-
"Thanks for all your hard work"- Teresa Harris, Second Opinion Marketing
-
"Just wanted to say thank you very much for your good work. Especially because the content wasn't an easy one, but you managed to capture the essence of my products and explain my passion for coffee. I will definitly use you again in the future."
Read more...
-
Thank you for the work done - very good indeed and I hope you will allow us
to use your copywriter services in the future. - Michael Gbadebo, Creotec.com
-
Craig has a unique writing
style and impressive attention to detail. I can recommend him for
challenging briefs where the client isn't even sure what they want! -
Clare Gillbanks, Gemini Innovations.
-
"When we chose to outsource our proofreading, we decided to use
Freelance Office Services and Virtual Assistance. We produce a magazine
which must adhere strictly to our deadlines. The copy was sent in our
format, not the usual double spacing as many proofreaders like, and we
were extremely pleased that the copy was read and checked within our 3
day turnaround. Highly recommended" -
Lucy Hamlin, Communications Manager, Redwelly Media
-
If anyone is looking for a
copywriter, look no further than StrayGoat Copywriting. Craig has an
amazing ability to provide fantastic copy for almost any subject! He
has written adverts for a wide and diverse range of businesses and I
can honestly say that I can always depend on him 100%. Craig provides
interesting, knowledgeable and well researched copy every time.
-
As I was about to launch a
new business, I needed to produce a brochure with a matter of urgency
but had no idea where to start. StrayGoat provided a very quick and
efficient service, keeping me posted at all stages. I am absolutely
delighted with the finished result and would not hesitate to use
StrayGoat again." - Tanya Cox, A.C.E. Designs.
|
