About Straygoat | Origin of StrayGoat Copywriting |
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Having worked as a technical author, I found the copywriting course quite easy. The two disciplines are not all that different, despite what some people may tell you – with copywriting, I need to grab the attention and explain how a product or service is going to help; with technical writing, I have to explain how to use a product or service and reassure readers that they have made the right choice. Later that year, I passed the Institute of Copywriters’ course with flying colours and became a full member. Then I set about forming my own freelance business. And so StrayGoat Copywriting was born (at my Coventry home without any trained medical assistance). But why is it called StrayGoat? Well, that’s a personal thing between me and my wife, so I’m not telling. My lips are sealed.
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In 2003, I decided I needed a change. I had worked as a
technical author for several years and had become bogged down with the routine
of my work. Rather than sit around and wait for an opportunity to arrive, I
decided to take affirmative action and quickly enrolled on the Institute of Copywriters’ training course.
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