One of my more creative projects - web copy for London based international web design studio, Vital Concept. I was asked to produce copy that provides details about the many services Vital Concept offer, with the most important criteria being that each page had to be creative and engaging. After much head scratching and to-ing and fro-ing with ideas, the finished copy is one of my best pieces of work.

See the pages as PDFs: Home, Graphic Design, Web Design, Print, SEO, E-Commerce, Software, About Us.

Having been unimpressed with the services of a hired journalist, Andrew Bevan of Service Magic Europe contacted StrayGoat Copywriting seeking help with 2 articles, one promoting boiler servicing and the other providing consumer information regarding choosing a contractor. I was glad to help out and appreciative of the opportunity to write on a different type of project. I enjoyed researching the different subjects and establishing relationships with spokespersons for large consumer groups and provided the 2 articles on time. Both articles were well received and will be used on http://www.servicemagic.eu soon.

I was then asked to produce 170 keyword-rich SEO summaries for the Service Magic website. This was quite an undertaking, but I was glad to have the opportunity to focus on SEO copy again.

Mark West of Eventure Internet Ltd., a regular client of StrayGoat Copywriting, contacted me to work on the web copy for one of his most prestigious clients – the plus size clothing retail chain, Yours Clothing. My mission was to produce keyword rich copy for a variety of clothing pages on the Yours Clothing website. The keywords were provided by Eventure and of course the copy had to promote the various types of plus size clothing Yours Clothing provide.

Although I know next to nothing about women’s fashion or plus size clothing, I enjoyed working on the project as it was something a little bit different for me.

Solid Limited contacted StrayGoat Copywriting because they needed help with their website copy. They wanted their website to promote their accountancy services but also emphasise the friendly, approachable way in which they go about their business. The web copy also needed to be optimised to help search engine rankings.

I produced keyword-rich copy for the http://www.solidlimited.co.uk website.