"Just wanted to say thank you very much for your good work. Especially because the content wasn't an easy one, but you managed to capture the essence of my products and explain my passion for coffee. I will definitely use you again in the future."

Nino Di Rienzo of Casa Espresso, West Yorkshire's official supplier of Sanremo coffee machines, approached StrayGoat in September looking for web content. Nino was about to launch a new web site and wanted copy that sold not only the Sanremo coffee machines, but also the fact that Casa Espresso repair and service coffee machines, even those not made by Sanremo.

I had a look at Nino's web site and the first thing that struck me was that there was nothing to tell me how great Italian coffee is or any indication of the pros and cons of each coffee machine. So I set about writing copy that sold not only the coffee machines and the servicing, but also Italian coffee itself. WIth Nino being Italian, I also felt that this would add a bit of authenticity to the mix.

Although a difficult project to work on due to the relative lack of information available, I enjoyed working with Nino and hope his coffee machine business enjoys further success.

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