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For every project, my first task as a copywriter is to get into the mindset of the reader. This can mean quite a few questions during the early stages, as I will need to understand what your audience is likely to be looking for.
Once I have a feeling for the reader’s perspective, I will quickly familiarise myself with your products and services, taking note of the benefits they offer. Then I have to put my skills as a copywriter to work.
I will start to craft your copy, paying close attention to sentence structure and flow and making sure that keywords are used with great subtlety. Quite often, I will come up with various ways of approaching your audience, and depending on the size of the project, I may write several different versions so that you can choose the angle you prefer.
When I have completed the first draft, I’ll send it back to you for review. At this stage, you need to study the copy and identify any areas that you are not happy with. Usually, I will provide a brief explanation of why the copy is structured in a certain way, to help you understand my approach (which will provide some insight into the thinking of your customers).
Upon receiving your reply, I will take your comments into consideration and adjust the copy as needed. There is no extra charge for this edit – it is all included in the quoted price. I’ll then send you the completed second draft for approval.
I’ve never had a client who still had concerns after the second draft, but you can rest assured that if you’re still unsure about the copy, I’ll do my best to resolve your issues. However, there may be additional charges for further edits if the project brief has changed.
 Approachable, Reliable, and Thick Skinned!
Like all my other clients, I’m sure you will find that I am an enthusiastic copywriter, committed, friendly and easy to work with. I’ll always do my very best to accommodate your requirements, even if they come at the last minute. My reputation as a reliable copywriter is important to me and I am a firm believer in what goes around comes around, so you can be sure of a good service.
While I take great pride in my work as a copywriter, I’m not precious about it. Having worked with some very undiplomatic people over the years, I’ve developed a thick skin and I welcome your opinion. I want you to be satisfied with the end product, so there’s no need to pussy foot around with me – feel free to voice your opinion.
 Deadlines
I am a stickler for delivering on time. I don’t like people being late – it shows a lack of respect. So when it comes to deadlines, you can rely on me to meet them. I’ve never missed a deadline yet, and I don’t intend to start.
If we have agreed a time, I will do whatever it takes to meet that deadline. And in the unlikely event that it is impossible, you can be sure I will give plenty of notice.
Working Location
Being based in Coventry, I can work on-site locally. However, I prefer not to for one simple reason – travelling is a waste of time. If I’m stuck behind the wheel, I’m concentrating on the road and not thinking about the best way to write your copy. If a project can be completed entirely online, then why waste anybody’s time?
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