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Copywriter and Technical Author Services
As a versatile copywriter, SEO copywriter, and technical author with a background in information design, I am able to offer a diverse range of copywriting and technical writing services:
Copywriting (SEO Copywriter, Web Copywriter etc.)
Aimed at promoting your brand and selling your products and services, my copywriting services ensure your 'message' is noticed and understood. While I tend to specialise in web content, SEO copy and sales letters, I am also trained to write for other types of marketing material and I'm always looking for a new challenge. If you need a copywriter that you can trust to deliver concise, clear, and engaging copy, on time and to budget, I'm your man. Hire me now as a:
- Web content copywriter
- Web content editor
- SEO copywriter for keyword-rich, Google friendly copy
- Sales letter copywriter
- Direct mail copywriter
- Direct e-mail copywriter
- Blog copywriter
- Brochure copywriter
- Leaflet copywriter
- Press release copywriter
- Newsletter copywriter
- Article copywriter
For more information, see copywriter services.
Technical Writing
Do you have a complex product that needs detailed instructions? Do you need to communicate a technical concept to a non-technical audience? Then you'll be glad to hear that I can help. I studied Technical Communication at university and have worked as a technical author for an international software company for many years. So I know how to write for various audiences, from programmers to inexperienced users and I'm able to understand technical products and ideas quickly. But the real secret is not in knowing the product; it's knowing what to ask. Because being able to understand how the reader will react is at the heart of all good user documentation.
If you need help with your technical writing or technical copywriting, you can hire me now as a:
- Technical author (technical writer)
- Technical editor
- User documentation writer
- Training programme writer
- Course content writer
- Online help writer.
If you need copy that helps your customers understand how to use your products and services, you need my technical author services .
For those of you still unsure about the difference between the two disciplines, I'll try and explain:
Copywriting is concerned with persuading and eliciting an emotional response that makes people buy. The best copywriting uses language that is suitable to the target audience, captures the attention and makes the reader want to read more. It always highlights the benefits of a product or service and encourages the reader to buy or contact the business for more information. The emphasis is always on selling the benefits of a product or service.
Technical writing is slightly different in that it focuses on presenting information in a format that is easy to understand. And It doesn't have to be technical - anything from educational leaflets to simple instructions can be classed as technical writing. The important thing with technical writing is that it is clear, concise and is unambiguous - if people can misinterpret it, it is failing. Of course, copywriting plays a part in technical writing too - when a reader is using a manual or on-line help, they need to be reassured that they have made the right investment. Instructions and tutorials are also a great place to promote features and benefits that might not have been the focus of a sales campaign.
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