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Origin of StrayGoat Copywriting |
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 In 2003, I decided I needed a change. I had worked as a technical author for several years and had become bogged down with the routine of my work. Rather than sit around and wait for an opportunity to arrive, I decided to take affirmative action and quickly enrolled on the Institute of Copywriters’ training course.
Having worked as a technical author, I found the copywriting course quite easy. The two disciplines are not all that different, despite what some people may tell you – with copywriting, I need to grab the attention and explain how a product or service is going to help; with technical writing, I have to explain how to use a product or service and reassure readers that they have made the right choice.
Later that year, I passed the Institute of Copywriters’ course with flying colours and became a full member. Then I set about forming my own freelance business.
And so StrayGoat Copywriting was born (at my Coventry home without any trained medical assistance).
But why is it called StrayGoat? Well, that’s a personal thing between me and my wife, so I’m not telling. My lips are sealed.
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Testimonials
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“Yours Clothing are an important client, so when we needed to add SEO copy to their website, we knew we needed to be careful. Having worked with Craig before, we knew we could trust him to produce quality copy within the project deadline. Yours Clothing were very pleased with the copy he produced, as were we.”
Mark West, Eventure Internet Ltd.
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“After asking for quotes from few copywriters, Craig responded promptly with a clear and self-explanatory quote. Pricing was competitive, but the most important factor was that his response was friendly and approachable. The copy that Craig produced was just what we wanted. Once the right tone was established, the whole process ran smoothly. Craig was also able to optimise the text for search engines.”
Arber Pacarada, Solid Limited Accountancy, London.
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“Craig provides an easy and efficient service for all types of content writing. His online knowledge shines through in his work, and he knows exactly how to balance engaging writing with SEO optimisation. Craig produced great work for Service Magic and quickly developed a sound understanding of our business. Craig is easy going and flexible and delivered great quality writing, both to time and budget! I was very impressed by Craig's journalism capabilities.”
Andrew Bevan – Head of Product, ServiceMagic Europe (http://www.servicemagic.eu)
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"I have found Craig to be a highly capable individual who is able to adapt to the style and presentation required on each project, delivering clear and concise copy that is very informative but also very easy to read - this being essential when conveying technical detail about our online services but in language that anyone can understand, regardless of their knowledge." Mark West, Eventure Internet Ltd.
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"Just wanted to say thank you very much for your good work. Especially because the content wasn't an easy one, but you managed to capture the essence of my products and explain my passion for coffee. I will definitely use you again in the future."
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